Scope First
Define success and cut noise early. Every project starts with clear goals, metrics, and the smallest slice that delivers real impact.
Est. Auckland · A boutique studio
SmallPie, a digital boutique.
We build websites, brands, and quiet software for people who care how things read, feel, and last. Clean pages, transparent scope, real growth.
What we focus on.
SmallPie is a boutique studio in Auckland. We build premium, fast-loading websites for New Zealand businesses and take the technical headaches off your plate. Clear scope, quick delivery, results you can measure.
01
Brand & Web
High-polish brand sites and microsites that feel fast and consistent. Clear content structure, refined typography, pages easy to edit and ready for campaigns.
02
Creative Motion
Subtle motion that guides attention and keeps pages light. Small, tasteful interactions that load quickly and support conversion instead of distracting from it.
03
E-commerce
Storefronts that convert with clean product pages, clear pricing, and frictionless flows. Speed, tidy filters, checkout clarity so buyers finish the journey.
04
Automation
Forms, CRM, and email stitched together with simple, reliable glue. Reduce clicking around, standardise data capture, keep your ops tidy and visible.
05
Content & SEO
Publish quickly without heavy templates. Clean metadata, fast images, internal linking, and a structure that helps pages rank and stay readable.
06
Care Plans
Proactive upkeep and ongoing small wins. Updates, checks, and improvements so your site stays fast, secure, and ready for the next campaign.
The standards we hold.
Design for Speed
Fast pages convert better. We optimise assets, images, and content so performance is never an afterthought.
Transparent Build
You see staging links early, give feedback faster, and know exactly what's shipping.
Iterate & Grow
Launch small, measure results, and improve steadily instead of overbuilding upfront.
Ideas We're Exploring
The journal so far.
Things the research keeps telling us about speed, trust, and the way people actually use the web. Open a card to read the detail.
When Deloitte and Google studied mobile retail, a tenth of a second of extra speed moved real money.
- A 0.1s faster mobile load lifted retail conversions by 8.4%
- Average order value rose 9.2% alongside it
- We treat performance as a feature, not a finishing touch
Deloitte & Google, Milliseconds Make Millions
Speed is money, measured.
Faster pages do not just feel better. They sell more, and the effect is measurable.
Accessible design is simply well-built design, and it widens who can actually use your site.
- About 1.3 billion people live with a significant disability
- That is roughly 16% of the world
- Good contrast, real focus states, and semantic markup help everyone
World Health Organization
Accessible is bigger than you think.
Building for everyone is not a nicety. It is a large, often-ignored audience.
Nielsen Norman Group's research on dwell time is blunt: most people leave quickly unless the page earns the next scroll.
- Users often leave a page within 10 to 20 seconds
- A clear value proposition extends that time markedly
- We lead with what you do and who it is for, in plain words
Nielsen Norman Group
You have seconds, not minutes.
Visitors decide fast. A clear value proposition is what keeps them reading.
When a brand presents consistently across every touchpoint, recognition compounds into revenue.
- Consistent brand presentation can lift revenue by up to 23%
- One system: type, colour, spacing, and tone
- We hand over the rules so it stays consistent after launch
Lucidpress, State of Brand Consistency
Consistency pays, literally.
A brand that looks the same everywhere is easier to trust, and easier to buy from.
Keep reading
More in the journal room.
A whole page of sourced research on speed, trust, and how people actually browse.