Inside SmallPie · The Studio

01

Why small matters

Small business carries Aotearoa.

We build for NZ SMEs with fast pages, clean structure, and content you can update in minutes. You speak with the people who do the work, so answers are quick and changes are simple.

When budgets are real and time is tight, speed and clarity aren't extras. Light pages rank better, convert better, and cost less to run. That belief shapes everyone you're about to meet.

97%

of New Zealand businesses have fewer than 20 employees. Small is not the niche here. Small is the country.

Ministry of Business, Innovation & Employment

Small team, whole attention.

SmallPie editorial

02

The people

Design & Development

Ivan

Founder, designer, and developer. Ivan owns the whole flow, from information architecture and interface design through to clean, maintainable code. He believes the best solutions are the ones that still make sense a year later, so he keeps scope tight and structure honest. He'll happily spend an afternoon shaving a page from three seconds to one, because he's watched what that second does to a small business. Nothing ships that he wouldn't be happy to inherit himself.

Creative & Marketing

Anna

Creative technologist and marketing lead. Anna turns loose ideas into a clear, testable plan, then makes sure the tone, visuals, and message stay aligned from first mock-up to launch. She keeps a running note of every hover state and micro-interaction she's admired, and she's happiest finding the one sentence that makes a whole page click.

Copy & Production

Kate

Copywriter and producer. Kate writes plainly and keeps the voice consistent across every page, email, and button. On the production side she keeps timelines honest and hand-offs tidy, so teams launch on schedule and know exactly how to run the site once it's live. She'll rewrite a single button label five times until it says exactly what happens next. Calm, organised, and allergic to jargon.

03

Process

How we run itFive steps, one live staging link from day one, and no surprise scope. The detail lives in the steps beside this note; the short version is simple: we show, you steer.

Book a Free Consultation

A relaxed call to understand your goals, budget, and timeline in plain English. We send a short pre-call brief so we arrive prepared rather than guessing, and we spend the time on your priorities: what needs to happen first, what can wait, and what a win actually looks like for your business. There's no obligation and no jargon; you leave with a simple next step and a timeline that fits your week, whether or not you decide to work with us.

Book a Consultation

Instead of a long deck full of promises, we ship one sharp slice, a real mock-up that shows the design direction, tone, and how your story lands in layout, type, and interaction. It's quick to review and light to adjust, so feedback is easy and specific rather than vague. Success metrics and scope are agreed here, which keeps the rest of the project focused and stops surprises before they start.

We design and build in tidy increments, always on a live staging link you can watch progress on. Performance, accessibility, and a clean, editable CMS are built in from day one rather than bolted on at the end. Every screen is reviewed in context on real devices, so what you approve is what you get, and you always know what's coming next and why it matters.

Before anything goes live we run through devices, browsers, and every form and flow with care. Analytics and tags are tested so you know exactly what's being measured from day one. Deploy is smooth and monitored, and if something needs a tweak we handle it fast. You get a short playbook in plain language so your team can publish and edit confidently, without needing us for every change.

Launch is the start, not the finish. We stay close with light, steady support that keeps the site sharp: practical improvements like faster assets, clearer flows, or a new section when you need one. We track what actually converts and double down on it, cut what doesn't, and report back in simple, human terms. It's growth in short, affordable steps, not a heavy retainer you can't see the value of.

See Our Care Plans

Ready when you are