Ivan
Designer and developer. Owns the flow from structure to code and prefers solutions that stay tidy over time.
Inside SmallPie
Boutique Studio
We build clean, fast websites for real NZ businesses. You get a live link early, clear trade-offs in plain English, and a tidy CMS your team can trust. We focus on the practical: lean layouts, measured changes, and honest performance so pages load quickly and convert more. We cut fluff, keep scope tight, and ship improvements in steady slices, so you see impact without drama or bloat.
Meet our team
Real people and steady craft. We stay close, explain choices, and keep the work moving without fuss.
Anna
Creative technologist and marketing. Turns loose ideas into a clear plan and keeps tone and visuals aligned.
Kate
Copywriter and producer. Writes simply, keeps voice consistent, and helps teams ship on time.
Why small matters
Small business carries Aotearoa
We build for NZ SMEs with fast pages, clean structure, and content you can update in minutes. You speak with the people who do the work, so answers are quick and changes are simple.
When budgets are real and time is tight, speed and clarity are not extras. Light pages rank better, convert better, and cost less to run. We remove noise, focus on what matters, and help you grow at a steady pace.
- 97% are SMEs
- ~530k small firms
- 70%+ jobs via SMEs
- sub-2s first load
- core web vitals
- mobile first checks
- real device tests
- clean cms guardrails
- local seo hygiene
- analytics day-1
Approach
What we do differently
Scope first
We start with the smallest slice that can make a real change. A focused page, a key flow, one clear goal. Small scope cuts waste and gets you live sooner.
Design for speed
Performance is part of the design. We keep layouts lean, compress assets, and use motion with purpose. Faster pages help search, user experience, and sales.
Transparent build
Staging comes early and feedback is quick. You see progress as it happens, understand trade offs, and know what ships and why.
Process
Five clean steps from idea to impact
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We start with a relaxed call to understand your goals, budget, and timeline in plain English. You get a short pre-call brief so we arrive prepared, not guessing. We talk priorities, pain points, and quick wins. The aim is to draw a clear picture of what matters now and what can wait.
You leave with a simple next step and a timeline that fits your week. -
Instead of long decks, we create one sharp slice, a mock-up that shows design direction and tone. It is quick to review and light to adjust. We show how your voice and story land in layout, type, and interactions. Success metrics and scope are set here so work stays focused.
You see a real slice early so choices are easy and edits are quick. -
We design and code in tidy increments so you can watch progress on a live link. Performance, access, and a clean CMS are built in from day one. Every feature is tested against your audience, not a designer ego. You review in context and click through real flows before launch.
You always know what is coming next and why it matters. -
Before launch, we run through devices, browsers, and forms with care. Analytics and tags are tested so you know what is measured from day one. Deploy is smooth and monitored, and fixes are quick. You get a short playbook in normal language so the team can publish without stress.
Launch feels calm, and if something pops up we handle it fast. -
After launch, we stay close with light support that keeps the site sharp. Improvements are practical, faster assets, clearer flows, or a new section when you need it. We track what converts and double down, and we cut what does not. Reports are simple and human.
We grow with you in short, steady steps, not heavy retainers.
Community we serve
Choose your region on the map to see how we tailor launches for local teams.
Auckland
NZ’s tech and commerce hub. We prioritise speed, clean funnels, and clear messaging so busy buyers don’t bounce.